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Contents:
1. Introduction: What's on this page?
2. The Meaning: What does Magnetic Marketing mean?
3. The Concept: What is Magnetic Marketing web site all about?
4. Why: What's in it for me?
5. Cost: Why is everything here free?
6. Navigation: How do I use this site?
Introduction
Marketing is perhaps one of the most important aspects of business, but often most neglected. Many of the entrepreneurial successes of today and the past have been a result of not what the business has provided, but how.
The appeal in Magnetic Marketing and this site is how we explore some of these successes, and define a way for the average entrepreneur--one with minimal or no university experience and not even one full fledged venture under their belt--to mimic and learn firsthand how these success are achieved.
This page is designed to get you aquatinted with the goal behind Magnetic Marketing. Site navigation is also discussed, as is why Magnetic Marketing should be an important part of you marketing plan. If you do have any questions, or a topic you feel is important by not discussed, then please feel free to contact us at: communicate@magneticmarketing.com .
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The Meaning:
mag·net·ic
Having an unusual power or ability to attract.
mar·ket·ing
The process or technique of promoting, selling, and distributing a product or service.
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The Concept:
So, you've decided to start or grow business! Now what? You have little idea where to begin? What to do? Need help? You've come to the right place!
The goal behind Magnetic Marketing is to gather the thoughts behind the marketing geniuses of the world and figure out how they became what they are today. WeŽre here to assist you in one of the top challenges you will ever face in your career, and help it all make sense.
What leads you and your newly formed company to the top is not having the right product at the right time (although it helps!), but to help you become savvy in your marketplace and help you to go from startup to success.
This site is all the ideas and more brought to you in a convenient location to your computer, so you can see and judge for yourself the information and strategies brought forth on time you can devote. Its here for you now or whenever you can use it, and its given to you complementary to increase your productivity--including the newsletters.
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Why?
Magnetic Marketing was conceived from the idea that not everybody who wants to start their own business has high end experience or education from a topnotch business school. Lets face it: most of us that start a business or want to increase cash-flow do it for need, and not just to get rich as quick as possible. Having your own business can take lots of time, energy and skill, and not all of us have enough of each to devote. Magnetic Marketing filters out the hype and brings to you the ripe, time- tested and internationally recognized methods of today's marketing gurus to your computer screen, with all information available upfront at no cost to you.
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The Cost:
You might be asking yourself: how can all this information be offered for free? Congratulate yourself! Rule #1 in business is always be on the lookout for a scam. The truth of the matter is, the Magnetic Marketing web site was formed not only to better the understand the concepts of marketing within the new economy to those who visit the site, but also to those that produce it. There is no script written in stone on what is the best way to market a product or company, either on the Internet or off-line, however, if we examine the concepts of those that have succeed in the past and those that are in success today, then would this not put us to an advantage against others? Why not repeat the methods used by many that have already created their own successes and experienced failures?
The Internet was created for the exchange of ideas and information, and if we put a price on it then we defeat its purpose. Why limit the information only to those who can and want to pay for it, and exclude those that otherwise may have put it to use. There is another reason that may seem hidden at the surface: By charging for the use of this site and the ideas it presents, by order of the law of supply and demand, we limit access to those that might otherwise make a contribution with their experience and ideas which may prove valuable in the future. This information may benefit not only those that use the site, but may even prove valuable to the producers of the site.
However, you may have noticed advertising at the top of the pages. WeŽll be frank with you and let you know that we are using a free server to host the site and its information. The ads are from that of the web host, and help to pay for the costs involved. Like any other organization, we need funds to exist and that money comes from the identifiable advertising in our newsletters. If you find the information on the site useful, then please feel free to subscribe (again, for free), not only to keep up to date with Magnetic Marketing concepts and case studies, but also as a means to be aware of others who share an interest in marketing and their general observations in the working world. We will not ask you to pay any money on any of the information we post on this site, but we will ask you to contribute through your marketing ideas and general opinions, ensuring that we all understand the marketing world and keep information as relevant as possible.
You may have already noticed a section on the menu at the top left side of the screen called "Marketing Mall." Here, you will find links and reviews to third-party products ranging from books and videos to software and other marketing related products. The reviews we offer are all free and none of the companies featured have paid us for the links or products mentioned. For these products you may find a further link giving you the opportunity to buy the product, but we assure you that this is just an opportunity we provide for your convenience, should you decide to invest in the said products. You will not be charged by us for any purchase, as you will be sent to a third party to make the purchase at only your own will. And yes, it is possible that the most we can make (money wise) is a small affiliate commission, which does not affect the price either way.
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Navigation:
On the left-hand side, you will find a list of the basic information available on the Magnetic Marketing web-site. Simply point-and-click your way onto where you want to go, and let Magnetic Marketing do the rest!!! Take the time now to subscribe to the Magnetic Marketing Newsletter, which will allow you access to a newsletter every two weeks, profiling a handful of the best individuals and corporations as their quest to be the best leads them to success.
Once again, if you do have any questions whatsoever about Magnetic Marketing, then please do not hesitate to ask. We hope that you will find the information covered both interesting and profitable, and donŽt feel afraid to contribute.
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