Magnetic Marketing --> Step 1: Discover


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		For End-User Products:

		The Product -- What are you trying to provide? The User -- What kind of person would use this? The Current Gap Filler -- How are they coping now? The Difference -- What makes yours better?

	For Products Geared to the Retailer:

	Target -- Who is the retailer´s clientele? Appeal -- Why do they shop there? Supplier -- What makes their current supplier the best? You -- What makes you a better supplier?

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